June 2015. Fater spa continues its diversification and internationalization strategy with two acquisitions from the multinational company Procter and Gamble: Comet products, surface detergent and toilet cleaner products and ACE detergent.
Comet products are marketed today in 16 Countries, in areas such as Eastern Europe, Central Asia and the Caucasus. The acquisition will enable Fater to constitute critical mass in order to compete and widen its presence in such countries.
Fater spa has moreover acquired from Procter & Gamble the ACE detergent brand; marketed in Italy, it introduces a complete line-up of products, both liquid and powder.
Since 2013 Fater spa has been implementing an internationalization strategy that has already led the company to acquire ACE bleach, today marketed in 32 countries.