In every chapter of your life, Fater's brands are with you

Pampers is dedicated to supporting families throughout their parenting journey. We aim to help them overcome doubts and uncertainties, enabling them to fully embrace the wonderful adventure of raising a child.
To foster connections among families, Pampers created the Pampers Village: a digital and physical space where families can meet, connect, and grow together. The village can be accessed through the Coccole Pampers app, which has around 650,000 to 700,000 active users. Additionally, it represents a travelling, tangible village that moves through various cities across Italy.
The goal of Pampers Village is to cultivate meaningful moments of connection among families, build networks of mutual support, and provide guidance from experts and child development specialists at the Centro per la Salute del Bambino (CSB).
In this welcoming environment, families can feel supported and connected, ensuring that no one has to navigate this journey alone and that every child grows up surrounded by love and support.

Lines has made a commitment to support women by actively collaborating with WeWorld to fight violence against women, an issue that unfortunately still affects far too many individuals. To provide genuine, tangible assistance, Lines helped establish the WeWorld “Spazi Donna” centers in Bologna in 2021 and in Pescara in 2022. Since their inception, these centers have welcomed and supported over 1,000 women in need, focusing on empowering them and preventing gender-based violence.

Understanding that violence against women is also a cultural issue, Lines, in partnership with Tampax, promotes the educational program “Uncomfortable Questions @School.” This initiative encourages respect between genders and is backed by experts and professionals. It addresses topics such as relationships, gender stereotypes, discrimination, and the importance of consent.
So far, the program has engaged over 250,000 students across 442 middle and high schools, encompassing more than 3,000 classrooms.

Lines Specialist is dedicated to creating the best absorbent protection for urinary incontinence and is more committed than ever to promoting its normalization and acceptance. Our goal is to help both women and men live their lives with confidence and freedom.
This vision aligns with the “-PAUSA +TE” (-PAUSE +YOU) campaign, which emphasizes the positive aspects of menopause. We aim to frame this phase of life as an opportunity for greater awareness, freedom, and self-confidence for every woman. Through the website menopausa.lines-specialist.it, we provide practical advice, insights, and support on topics such as insomnia, mood swings, and more, guided by a team of dedicated specialists.

Tampax is launching the traveling “è ovvio” (it’s obvious) Summer Tour to dispel common myths about periods and tampon use. This summer event aims to promote menstrual education in an inclusive, lighthearted, and engaging manner. Through interactive activities, open conversations, and social media content, the tour offers clear answers to frequent questions and encourages everyone to discuss periods without any taboos.

ACE is dedicated to home cleaning and fostering a culture of cleanliness, a commitment that has now extended to public spaces. Since 2022, Ace has partnered with Retake, an association focused on urban regeneration, conducting projects in over 20 Italian cities with the involvement of thousands of students and teachers.
During these activities, such as cleaning squares, gardens, and schools, a recurring issue emerged: offensive and hateful graffiti on city walls. This highlighted the need to supplement physical regeneration with educational and social initiatives.
To address this, Ace partnered with Diversity Lab to launch the campaign “ACE. Anti-Hate Formula.” This project shares real stories of discrimination, including homophobia, racism, body shaming, and sizeism, while encouraging people to reflect, participate, and help remove hateful graffiti.
As a result of this collaborative effort, 21 public spaces have been revitalized so far, with the participation of over 3,600 students from more than 500 schools across Italy.