It was 1958 when the Angelini Group founded Pescara Fater.
Since 1992 we have been an equal JOINT VENTURE between GRUPPO ANGELINI and PROCTER & GAMBLE.
We operate in the market of absorbent products for the individual in Italy and in detergents for the cleaning of textiles and the home in Italy and 38 other countries around the world.
We are an outstanding example of a successful 50-50 joint venture in the long term.
We listened, we learned, we came up with new ideas. We become attached to our work every day by measuring ourselves against a rapidly changing reality. It is with these clear references in mind that we serve consumers and citizens through our brands.
We aim for the gratitude of customers and consumers, we think that the fact is better than perfect, we are ready to embrace any challenge.
We aim at the gratitude of clients and consumers
We identify with the expectations and feedback from customers, colleagues and stakeholders.
We define and measure our success by the gratitude of our customers and consumers.
We promptly adapt our plans and actions to the changing needs of our customers.

Let's embrace the challenges
We connect deliberately and humbly to the outside world.
We challenge the status quo to make what seems impossible possible.
We always put the success of our team and our community ahead of our success.

We think "done" is better than "perfect" ”
We think big, act fast and learn all the time.
We always look for solutions to do more with less.
We trust each other and support each other beyond direction and levels.

More than 60 years have passed since the beginning of our adventure between revolutions of customs, evolution of the distribution system, digital commerce, growth of environmental awareness of citizens and consumers.